1. Relevance, value proposition and visibility were the three high-level strategic themes identified in the DMAI Futures...
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Relevance, value proposition and visibility were the three high-level strategic themes identified in the DMAI Futures Study (2008). What are the implications of these themes for DMOs?
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Marketing And Managing Tourism Destinations
ISBN: 9781138897298
2nd Edition
Authors: Alastair M. Morrison
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