11. Johnson & Johnson sells its baby shampoo in many different countries. Do you think baby shampoo...

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11. Johnson & Johnson sells its baby shampoo in many different countries. Do you think baby shampoo would be a good product for Johnson & Johnson to advertise with a single global message? Explain your thinking.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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