13. Discuss how one or more of the trends or changes shown in Exhibit 21-5 are affecting...
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13. Discuss how one or more of the trends or changes shown in Exhibit 21-5 are affecting marketing strategy planning for a specific firm that serves the market where you live.
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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