14. Based on data in Exhibit B-4, discuss the relative market potential of the city of Boulder,...
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14. Based on data in Exhibit B-4, discuss the relative market potential of the city of Boulder, Colorado, and the city of Lakewood, Colorado, for
(a) prepared cereals,
(b) automobiles, and
(c) furniture.
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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