14. Based on data in Exhibit B-4, discuss the relative market potential of the city of Boulder,...

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14. Based on data in Exhibit B-4, discuss the relative market potential of the city of Boulder, Colorado, and the city of Lakewood, Colorado, for

(a) prepared cereals,

(b) automobiles, and

(c) furniture.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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