14. The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section.

a. Hillside offers many different products. Identify several of these products and indicate where you think each of them is in its product life cycle.

b. Exhibit 10-3 summarizes some marketing mix characteristics based on where a product fits in the product life cycle. Is Hillside’s marketing plan consistent with what this exhibit suggests. Why or why not?