15. The Marketing Plan Coach software on the text Web site includes a sample marketing plan for...

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15. The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Customers” section and consider the following questions.

a. What demographic data is included in this marketing plan?

b. What demographic data could be added to the plan?

c. Go to the U.S. Census Bureau’s Web site (www.census.gov). Explore the site. What data do you find that might be helpful?

d. The American Veterinary Medicine Association (www.avma.org) publishes the U.S. Pet Ownership & Demographics Sourcebook. Search the Internet or the AVMA site and find information about this book. Review the table of contents. What information might be useful for a veterinary clinic?

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