17. Distinguish between the operation of a strategic business unit and a firm that only pays lip...
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17. Distinguish between the operation of a strategic business unit and a firm that only pays lip service to adopting the marketing concept.
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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