19. What kinds of consumer products are the following: ( a ) watches, ( b ) automobiles,...

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19. What kinds of consumer products are the following:

( a ) watches, ( b ) automobiles, and ( c ) toothpastes? Explain your reasoning.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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