26. The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section.

a. What goods does Hillside Veterinary Clinic sell?

b. What services does Hillside Veterinary Clinic sell?

c. What consumer product classes are offered by Hillside Veterinary Clinic?

d. The discussion of product classes in this chapter indicates what marketing mix is typical for different classes of products.

Does the marketing strategy recommended in the marketing plan fit with those considerations? Why or why not?