3. If a firms intranet and marketing decision support system do not include a search engine, would...

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3. If a firm’s intranet and marketing decision support system do not include a search engine, would they still be useful to a marketing manager? Why?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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