7. Some demographic characteristics are more important than others in determining market potential. For each of the
Question:
7. Some demographic characteristics are more important than others in determining market potential. For each of the following characteristics, identify two products for which this characteristic is most important:
(a) size of geographic area,
(b) population,
(c) income,
(d) stage of life cycle.
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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