9-6 Find an example of a company that launched a new consumer product within the last five...
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9-6 Find an example of a company that launched a new consumer product within the last five years. Develop a presentation showing how the company implemented the 4 Ps in launching the product and report on the product’s success since the launch. (AACSB: Communication;
Reflective thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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