After finishing your report, including the types of information needed (see question 2), you decide to develop
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After finishing your report, including the types of information needed (see question 2), you decide to develop a dashboard of performance metrics to be used by the top management team to evaluate the drivers of the firm’s success. These measures would be used with the system you recommended. Outline the contents of this “addition,” making sure you give examples of your individual recommendations.
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Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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