Are the data sources appropriate? Is cheaper, faster secondary data used where possible? Is qualitative research planned
Question:
Are the data sources appropriate? Is cheaper, faster secondary data used where possible?
Is qualitative research planned to ensure that quantitative research, if any, is on target?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
Question Posted: