As director of marketing of a medium-sized Canadian sporting goods manufacturer that produces helmets for use in
Question:
As director of marketing of a medium-sized Canadian sporting goods manufacturer that produces helmets for use in sports, such as cycling, skiing, hockey, and football, you have been considering using the internet as a marketing tool. Although your helmets are sold in retail stores and to schools and athletic programs across Canada, you believe the company could reach a bigger audience and sell more helmets if the company also sold the product online at the company’s website.
What arguments would you use to convince the CEO that online marketing is a good strategy?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
Question Posted: