Ask 10 consumers about the value they believe a professional sports team would (or does) bring to

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Ask 10 consumers about the value they believe a professional sports team would (or does) bring to the community. Then ask the same people about the value of college athletics to the community.

Comment on how these values differ by level of competition.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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