Contact the marketing department of three sporting goods manufacturers or sports organizations and conduct a brief interview
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Contact the marketing department of three sporting goods manufacturers or sports organizations and conduct a brief interview regarding the new product development process. Does each organization follow the same procedures? Does each organization follow the new product development process discussed in the chapter?
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Organization 1 Nike Interview Summary Nikes marketing department provided insights into their new pr...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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