Contrast pure goods with pure services, using each of the dimensions of products.
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Contrast pure goods with pure services, using each of the dimensions of products.
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contrast pure goods and pure services using each dimension of products Tangibility Pure Goods Pure goods are tangible products that can be seen touched and physically possessed by consumers Examples i...View the full answer
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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