Define sports marketing research. Describe the relationship between sports marketing research and the strategic marketing process.

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Define sports marketing research.

Describe the relationship between sports marketing research and the strategic marketing process.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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Define sports marketing research. Describe the relationship between sports marketing research and the strategic marketing process.

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Sports marketing research refers to the systematic gathering analysis and interpretation of data related to various aspects of sports marketing activi...View the full answer

Sports Marketing A Strategic Perspective

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