Describe the primary target market for the following: NASCAR, the Kentucky Derby, The Rhino bowling ball, and

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Describe the primary target market for the following: NASCAR, the Kentucky Derby, “The Rhino” bowling ball, and the WNBA. Next, define a potential secondary target market for each of these sports products.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Describe the primary target market for the following: NASCAR, the Kentucky Derby, The Rhino bowling ball, and

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NASCAR Primary Target Market The primary target market for NASCAR consists of racing enthusiasts predominantly male who have a passion for highspeed racing automotive culture and adrenalinepumping exc...View the full answer

Sports Marketing A Strategic Perspective

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