Design a survey to determine the influence of NASCAR sponsorships on consumers purchase behaviors. Ask 10 consumers
Question:
Design a survey to determine the influence of NASCAR sponsorships on consumers’ purchase behaviors. Ask 10 consumers to complete the survey and summarize the findings.
Suggest how NASCAR might use these findings.
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Survey Design The survey will consist of a series of questions aimed at understanding the influence of NASCAR sponsorships on consumers purchase behaviors The survey will include both multiplechoice a...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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