Design a survey to determine the influence of NASCAR sponsorships on consumers purchase behaviors. Ask 10 consumers

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Design a survey to determine the influence of NASCAR sponsorships on consumers’ purchase behaviors. Ask 10 consumers to complete the survey and summarize the findings.
Suggest how NASCAR might use these findings.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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