Discuss, in detail, the major objectives of sports sponsorship from the perspective of the sponsoring organization.
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Discuss, in detail, the major objectives of sports sponsorship from the perspective of the sponsoring organization.
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Sports sponsorship is a strategic marketing tool that involves a brand or organization providing financial or inkind support to a sports entity or event in exchange for promotional opportunities Spons...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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