Discuss the pros and cons to a brand of a message going viral.
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Discuss the pros and cons to a brand of a message going viral.
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A message going viral can have both advantageous and potentially damaging effects on a brand Lets de...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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