Discuss the spectators eight basic motives for attending sporting events. Which of these are similar to the
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Discuss the spectators’ eight basic motives for attending sporting events. Which of these are similar to the motives for participating in sports?
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Spectators attend sporting events for a variety of reasons and researchers have identified eight basic motives that drive their attendance Entertainme...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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