Exactly what is the relationship between market segmentation, target marketing, and positioning? What damage will be done
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Exactly what is the relationship between market segmentation, target marketing, and positioning?
What damage will be done to a company’s target marketing and positioning efforts if markets are incorrectly or not effectively or insightfully segmented?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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