Find examples of three nonsports organizations that advertise on ESPNs Web site (www.espn.com). How might these companies

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Find examples of three nonsports organizations that advertise on ESPN’s Web site (www.espn.com). How might these companies evaluate the effectiveness of their Web- based advertising?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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