How are coupons used to bridge the gap between newspaper and sales promotion? What are the strengths

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How are coupons used to bridge the gap between newspaper and sales promotion? What are the strengths of their use?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How are coupons used to bridge the gap between newspaper and sales promotion? What are the strengths

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Coupons serve as a bridge between newspapers and sales promotion by taking advantage of newspapers as a distribution channel for sales promotions News...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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