How does it fit in Amazons vision to be earths most customer-centric company; to build a place

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How does it fit in Amazon’s vision ‘to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online’? LO.1

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Marketing Strategy And Competitive Positioning

ISBN: 9781292276540

7th Edition

Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

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