How does social media differentiate itself from mass media advertising vehicles?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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How does social media differentiate itself from mass media advertising vehicles?

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Social media and mass media advertising vehicles are both highly effective communication tools in the business world but they have distinct characteri...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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