How well does the product line meet the lines objectives? How well do the products/ brands meet
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How well does the product line meet the line’s objectives? How well do the products/
brands meet the needs of the target markets? Does pricing reflect cross-elasticities, experience effects, and relative costs? Is the product readily available? What is the level of retail stockouts? What percentage of large stores carries the firm’s in-store displays? Is the salesforce large enough? Is the firm spending enough on advertising?
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Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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