If you were the general manager of the 3M Industrial Tape SBU discussed in question 2, which
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If you were the general manager of the 3M Industrial Tape SBU discussed in question 2, which objectives would you argue are most appropriate for your business unit in view of its strategy and its external environment? Why?
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Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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