Implementing the marketing concept includes a. customer orientation, resource utilization, and sales maximization. b. resource utilization, sales

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Implementing the "marketing concept" includes

a. customer orientation, resource utilization, and sales maximization.

b. resource utilization, sales growth, and profit maximization.

c. customer orientation, total company effort, and profit.

d. customer orientation, total company effort, and sales growth.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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