Implementing the marketing concept includes a. customer orientation, resource utilization, and sales maximization. b. resource utilization, sales
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Implementing the "marketing concept" includes
a. customer orientation, resource utilization, and sales maximization.
b. resource utilization, sales growth, and profit maximization.
c. customer orientation, total company effort, and profit.
d. customer orientation, total company effort, and sales growth.
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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