Interview the marketing department (or director of community/public relations) from a professional organization or collegiate sports program

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Interview the marketing department

(or director of community/public relations) from a professional organization or collegiate sports program to determine the extent of their community or public relations efforts. How do sports organizations decide in which community events or activities to participate?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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