Interview the marketing manager of a sporting goods retailer or sports organization about the companys strategic sports
Question:
Interview the marketing manager of a sporting goods retailer or sports organization about the company’s strategic sports marketing process.
Ask how the external and internal contingencies affect planning.
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External Contingencies How does the marketing team monitor and adapt to changes in consume...View the full answer
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Ali Khawaja
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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