Locate two Web sites for the same sport one American and one international (e.g., Major League

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Locate two Web sites for the same sport – one American and one international (e.g., Major League Soccer and British Premier League).

Comment on differences, if any, in how these sites market to spectators of the sport.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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