Marketing a. strictly includes selling and promotion. J& is concerned with how society uses its limited resources

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Marketing

a. strictly includes selling and promotion.

J&\ is concerned with how society uses its limited resources to satisfy unlimited wants.

(fcJincludes those business activities which direct the flow of products and services from seller to buyer in

^-"order to satisfy customers' needs and accomplish a firm's objectives,

d. includes both b and c.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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