Marketing research can assist management a. by supplying information for planning, implementing, and controlling marketing strategies. b.

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Marketing research can assist management

a. by supplying information for planning, implementing, and controlling marketing strategies.

b. in studying competitive situations, c^jn developing marketing mix strategies.

^CT^aN of these.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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