Not all new market pioneers effectively take advantage of the potential benefits inherent in their early lead.
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Not all new market pioneers effectively take advantage of the potential benefits inherent in their early lead. What does the research evidence suggest that Minnetonka should do relevant to major elements of its marketing strategy to gain and maintain a leading share position in the new markets it enters?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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