Radio is considered a passive medium. How can it be made more interactive?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Radio is considered a passive medium. How can it be made more interactive?

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Radio is indeed traditionally considered a passive medium mainly because listeners typically just receive the content without actively participating i...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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