Should Adidas only benchmark itself against Nike? What steps should it follow when conducting benchmarking activities? LO.1

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Should Adidas only benchmark itself against Nike? What steps should it follow when conducting benchmarking activities? LO.1

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Marketing Strategy And Competitive Positioning

ISBN: 9781292276540

7th Edition

Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

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