Sport products can provide both tangible and intangible benefits. Why does this present challenges for sport marketers?

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Introduction To Sport Marketing

ISBN: 9781138022966

1st Edition

Authors: Aaron C.T. Smith, Bob Stewart

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Question Posted: Jun 26, 2024 01:17 AM

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Sport products can provide both tangible and intangible benefits. Why does this present challenges for sport marketers?

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Introduction To Sport Marketing

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