Suppose you were the marketing manager for General Foods Cool Whip frozen dessert topping. Marketing research indicates
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Suppose you were the marketing manager for General Foods’ Cool Whip frozen dessert topping. Marketing research indicates that nearly three-quarters of all households use your product, but the average user only buys it four times a year, and Cool Whip is used on only 7 percent of all toppable desserts. What marketing strategy (or strategies) would you recommend and why?
What specific marketing actions would you propose to implement that strategy?
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Related Book For
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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