The big disadvantage of using television is a. relatively inexpensive. c. cost. b. inability to present lengthy

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The big disadvantage of using television is

a. relatively inexpensive.

c. cost.

b. inability to present lengthy advertising copy.

d. lead time for developing copy is short.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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