The pace of change in our economy was frenetic from 1999 to 2001 (the so called dot-com

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The pace of change in our economy was frenetic from 1999 to 2001 (the so called dot-com boom) because of rapidly expanding technology and the growth of the Internet. Shortly thereafter, the bubble burst and many dot-com pioneers disappeared. Conduct some research to determine the reasons for the collapse. Most experts contend that a similar type of shakeout is unlikely today. What is different about today’s technology and the Internet that points to this conclusion? How can firms prevent another collapse?

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Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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