The promotion mix a. consists totally of advertising and personal selling. b. is highly standardized by industry.

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The promotion mix

a. consists totally of advertising and personal selling.

b. is highly standardized by industry.

c. is comparatively easy to design once the total promotional budget is established.

d. is a highly individualized decision area.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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Question Posted: Jul 19, 2024 10:01 PM

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The promotion mix a. consists totally of advertising and personal selling. b. is highly standardized by industry.

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General Aviation Marketing And Management

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