What are the seven basic areas that make up a marketing plan? What are their roles/purpose?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What are the seven basic areas that make up a marketing plan? What are their roles/purpose?

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A marketing plan is a strategic document that outlines a companys marketing efforts Its an important tool for businesses to plan and execute their mar...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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