What are the strategic uses of sales promotion in an IMC campaign?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What are the strategic uses of sales promotion in an IMC campaign?

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Sales promotion is an essential component of an integrated marketing communications IMC campaign as it includes diverse strategies to stimulate shortt...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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