What is the promotional mix, and why is it important to have a synergistic mix in an

Question:

What is the promotional mix, and why is it important to have a synergistic mix in an IMC campaign?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

See More Books

Question Posted: Feb 04, 2024 02:01 AM

See More Questions

What do you suppose is the promotional mix used now by Netflix? How has that promotional mix changed since 2007? What changes do you expect in the promotional mix in the coming years? Explain
Why is it important to have a written lease? What should a rental contract include?
In the flash welding process, why is it important to have a minimum duration of arcing and minimum amount of upsetting?
The company of choice is APPLE INC (AAPL). Brief description of the company (one paragraph, briefly summarizing the companys business) Company history (origin, major developments, etc.) Organization...
A parallel-plate capacitor in air has a plate separation of 1.50 cm and a plate area of 25.0 cm2. The plates are charged to a potential difference of 250 V and disconnected from the source. The...
KTM, Polaris, and Arctic Cat are all competitors in the global marketplace. Comparative figures for KTM (www.KTM.com). along with selected figures from Polaris and Arctic Cat, follow. Required 1....
16. Suppose the S&P 500 currently has a level of 875. The continuously compounded return on a 1-year T-bill is 4.75%. You wish to hedge an $800,000 portfolio that has a beta of 1.1 and a correlation...
Discussion Problem: The Margo Manufacturing Company is performing an annual evaluation of one of its suppliers, the Mimi Company. Bo, purchasing manager of the Margo Manufacturing Company, has...
Joy Linman bought a home in Boca Raton, Florida, for $350,000 with a down payment of $50,000. Her rate of interest is 9 1/2% for 25 years. Calculate the total cost of interest for Joy Linman.
Dionne earns $15.30 per hour at Jolly Creamery. Compute the pay under both the hundredth-hour and quarter-hour systems. The company is considering switching from a quarter-hour method to a...
Why are synergistic visual and verbal elements important to IMC?
Why would a brand use single-view ads?
E18-9 Evaluate the common stock of LeaseNet.com as an investment. Specifically, use the three stock ratios to determine whether the stock has increased or decreased in attractiveness during the past...
Account is a domestic growth portfolio. The current holdings are primarily US exchange-traded stocks and bonds. To remain in compliance, the total portfolio may only invest up to a maximum of 5% in...
The President of the United States needs your help. He has asked you to investigate and find answers to several important questions. His questions are included in the Letter from the President below....
Cheng Co. reports the following information for the coming year. Labor rate, including fringe benefits Annual labor hours Annual materials purchases Annual overhead costs: Materials purchasing,...
Compared to most objects, sound waves travel very fast. It is fast enough that measuring the speed of sound is a technical challenge. One method you could use would be to time an echo. For example,...
Sharif and Judith are married and purchased a vacation home together in Maine for $ 2 5 0 , 0 0 0 . Sharif died suddenly six months later and at that time the fair market value of the vacation home...
Let f: Rn R. Suppose that for each unit vector u Rn, the directional derivative Duf(a + tu) exists for t [0, 1 ] (see Definition 11.19). Prove that f(a + u) - f(a) = Duf(a + tu) for some t (0, 1).
A firm offers two products for sale. The marginal cost of one product is new zero once the first unit has been produced. The marginal cost of the other product rises as output rises. What would be...
Give two examples of service firms that work with other channel specialists to sell their products to final consumers. What marketing functions is the specialist providing in each case?
Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers.
Explain discrepancies of quantity and assortment using the clothing business as an example. How does the application of these concepts change when selling steel to the automobile industry? What...
(1 point) Bill makes annual deposits of $1900 to an an IRA earning 5% compounded annually for 14 years. At the end of the 14 years Bil retires. a) What was the value of his IRA at the end of 14...
Which of the following concerning short-term financing methods is NOT CORRECT? Short-term bank loans typically do not require assets as collateral. Firms generally have little control over the level...
Kingbird Corporation is preparing its December 31, 2017, balance sheet. The following items may be reported as either a current or long-term liability. 1. On December 15, 2017, Kingbird declared a...

What is the promotional mix, and why is it important to have a synergistic mix in an

Question:

Step by Step Answer:

The Promotional Mix refers to the combination of several promotional tools used by a business to communicate effectively with its target audience Thes...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

Students also viewed these Business questions