What resources have helped Ford succeed to start with in China and what new resources does the
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What resources have helped Ford succeed to start with in China and what new resources does the company need to develop/acquire to succeed in the future? LO.1
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Marketing Strategy And Competitive Positioning
ISBN: 9781292276540
7th Edition
Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
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