What resources have helped Ford succeed to start with in China and what new resources does the

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What resources have helped Ford succeed to start with in China and what new resources does the company need to develop/acquire to succeed in the future? LO.1

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Marketing Strategy And Competitive Positioning

ISBN: 9781292276540

7th Edition

Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

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