What should be considered before including alternative media in an IMC campaign?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What should be considered before including alternative media in an IMC campaign?

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An Integrated Marketing Communications IMC campaign refers to the strategic coordination of various promotional elements along with other marketing ac...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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